News, insights & ideas.

A strategic view for growth.

When preparing for new phases of growth, it’s critical to have a clear picture of your brand’s value to customers, what channels are best reaching them (or not), where your competitive advantage lies, and where there are gaps in what customers want— a.k.a. your growth opportunities! 800-CEO-READ came to us at time when its competitive… Read more »

Thinking about a new brand name? Consider its sound.

It may seem like common sense that the sound of a name matters. We all have gut reactions to words and that reaction is related to not only meaning, but also to sound. Sound can convey brand characteristics just as words and visuals do. If you are creating a new brand or renaming an existing… Read more »

Escape PowerPoint purgatory. (Yes, you can.)

There’s been a lot written about bad PowerPoint presentations. No need to rehash that here! What can be done instead? There are new tools every day, and they all have pros and cons. Our client, Radius Global Market Research, wanted a new type of sales presentation. A more interactive, elegant, and integrated way to deliver a… Read more »

Recognition in American Graphic Design Awards

Move Forward: In the Books 2015 has been selected — for the 8th consecutive year — to the American Graphic Design Awards. This piece contains the incredibly helpful 800-CEO-READ Business Book Awards, a gathering of the best books in a range of business categories — Leadership & Strategy, Management, Marketing & Sales, Innovation & Creativity, Personal Development, Finance &… Read more »

What does “Business Value” mean?

The Art of Business Value by Mark Schwartz challenges conventional wisdom about what it means to deliver value and the relationship of the IT organization to the rest of the enterprise. We worked with publisher IT Revolution to create a book that is atypical in the IT category. The design direction for the book’s cover and interior… Read more »

In the Books recognized for 7th year in a row

For the 7th consecutive year, In the Books—an annual review of business ideas and publishing that we develop for 800-CEO-READ —has been selected for inclusion in Graphic Design USA’s American Graphic Design Awards. Thank you to 800-CEO-READ for great material to work with and a fruitful collaboration. Take a look at the digital edition of the… Read more »

Radical. Business. Design.

The Radical Leap and The Radical Edge by Steve Farber are business parables that inspire leaders who want to change the way they run their business — and change the world for the better while they’re at it. Leap talks about bringing Love, Energy, Audacity, and Proof to your work. The mantra in Edge is… Read more »