News, insights & ideas.

Hello, design students. Looking for an internship?

We are looking for a junior or senior year student who wants to be a paid design intern. Working as an intern at SBS would allow you to be exposed to a variety of projects and gain hands-on experience in a collaborative, idea-driven environment. Responsibilities include Design and production assistance a variety of external and… Read more »

Using a Purpose Framework to help shape your brand.

Shaping a brand doesn’t have to be a months-long onerous process. We just wrapped up a Brand Story Platform project with a new client and used a Purpose Framework to get to the deep purpose of their brand and bring it to the forefront so that they can • inspire and align internal teams •… Read more »

More Excellence from Tom Peters

Tom Peters says (threatens? cajoles?) that he’s going to keep writing about Excellence until people start to listen. So get reading and listening. You can find an incredible trove of his thoughts on Excellence, organized in 18 categories, at the new excellencenow.com . We worked with Tom’s team to design a cohesive website architecture and page… Read more »

The non-marketers in your company are marketers.

One of our clients asked us to present to their internal leadership group about marketing. Our audience was people who do the day-to-day work of serving customers — not people who have the word “marketing” in their job title. It was a great conversation about marketing and brand experience. Here are some ideas we discussed… Read more »

A Conversation on Growth Mindset and Future Impact

Andrea Learned and I have been collaborators and friends for over 20 years. We schedule regular calls to discuss things in our overlapping worlds of digital communications, business books, leadership trends, and more. During our annual birthday call in March, we noticed some converging themes in our work, and Andrea decided to capture parts of… Read more »

Why?

Why does your organization exist? Why should anyone care that it does? Why do you do what you do every day? I love Simon Sinek’s TED Talk and book, Start with Why. Understanding the why of your brand or business provides a clear vision that can inspire you and your team, and — as you… Read more »

Joy Panos Stauber, Stauber Brand Studio, Chicago IL

Joy is now a mentor at 2112 Chicago.

Joy has joined the Mentor Program at 2112 Chicago, a creative industry ecosystem. She’s excited to join other mentors in supporting entrepreneurs as they work to launch new businesses and brands. On the first Friday of every month, she’ll take questions about brand communications, strategy, design, messaging, and planning. She’s also happy to talk about the ins-and-outs… Read more »

Why every company should be a design company.

Design is about much more than how your brand communications look. A well-executed design strategy can create a distinct, cohesive vision and brand experience — on every level, at every touchpoint, internally and externally. Using design to its fullest is not just about creating tangible brand communications such as annual reports and websites. It’s about creating an… Read more »

A strategic view for growth.

When preparing for new phases of growth, it’s critical to have a clear picture of your brand’s value to customers, what channels are best reaching them (or not), where your competitive advantage lies, and where there are gaps in what customers want— a.k.a. your growth opportunities! 800-CEO-READ came to us at time when its competitive… Read more »

Thinking about a new brand name? Consider its sound.

It may seem like common sense that the sound of a name matters. We all have gut reactions to words and that reaction is related to not only meaning, but also to sound. Sound can convey brand characteristics just as words and visuals do. If you are creating a new brand or renaming an existing… Read more »